Media+Awareness

=Media Awareness=

Web Search Lesson Activity
What is Media The Communication Cycle Media Framework Pop Culture Fads, Trends, & Icons Chapter Review
 * Blog #1
 * Assignment #1
 * Assignment #2
 * Assignment #3
 * Assignment #4
 * Blog #2

What is Media?
(To a communication specialist, television may be the medium of choice. To the sculptor, clay may be the medium.)
 * Media ** is the plural form of medium
 * Medium ** is defined as "a means of channeling or transferring information“
 * Media ** can also refer to a “the group of news reporters and others who form the communications industry and profession” (journalists are members of the media)


 * What is Media Studies? **


 * Media Studies ** examines the essence and effects of media upon individuals and society.

What is Mass Media?
**Mass Media** covers more than simply the immediate area. Common modes of mass communicating include:
 * Mass Media ** is a means of communicating to a large number (or a mass) of people.
 * Television
 * Film
 * Internet (including World Wide Web, e-mail)
 * Magazines
 * Radio
 * Newspapers


 * Interesting Facts: **

The most widely used medium is speech but, it can be limited by volume and people present By the time students finish high school, they will have spent over 11,000 hours in school But, more amazingly, they will have spent approximately 15,000 hours watching television


 * Blog #1- Please go here and send Mr. Denton an e-mail so I know that you can use it properly. My address is christian.denton@nbed.nb.ca. When finished, click the Blog Page and do Blog #1. Post a link to your completed blog to the Edmodo assignment Blog #1.

The Communication Cycle


Also called The Shannon - Weaver model of communication, after its 2 creators, Claude Shannon and Warren Weaver. We can apply this cycle to both our interpersonal communications and to mass media communications


 * The sender begins or starts the communication.
 * The sender decides on the information or content that will be sent.
 * The medium is the manner in which the sender transmits the information.
 * The receiver receives the information.
 * The receiver then gives feedback to the sender.

Assignment #1

 * 1) Create a Media Studies folder in your U:.
 * 2) Create a Chapter 1 folder in your Media Studies folder.
 * 3) Please download [[file:mestchap1assign1.doc]] to your Chapter 1 folder and complete the file. Type your answers directly in the file.
 * 4) Save the file and upload it to the Media Studies Chapter 1 Assignment 1 section on the Edmodo page

Media Framework
There are four principles, which comprise this framework:

1. **The Media Construct Reality** Whether you are watching the evening news, a television sitcom, reading a newspaper, or listening to the radio, the information that you are receiving through one medium or another has been constructed

Ask yourself:
 * Who edited the footage?
 * Who decided on the footage?
 * Why did they choose to include one section and not the other?
 * Do not believe everything you see, read, or hear

2. **The Media Have Their Own Forms, Codes and Conventions** Codes or conventions are ways of conveying information in the media that we understand without really being aware of them
 * Sounds such as __suspenseful sounds__ and __frightening sounds__ are used to evoke a particular emotion, such as fear, from the audience or to imply that a certain action is about to take place.
 * The same goes with lighting, color, speech, etc.

3. **The Media Present Ideologies and Value Messages**
 * When we receive information from the media, we usually interpret it through our own ideologies and sets of values.
 * If we agree with the message, this is referred to as the dominant view, or **preferred reading**.
 * If we disagree with the message, we are giving it an **oppositional reading.**

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4. **The Media Are Businesses That Have Commercial Interests**
 * Television programs provide sponsors with an audience.
 * The sponsors, in turn are concerned with the size of the audience and the ratings of the television shows.
 * If a show does not fair well, the sponsors will no longer support the show and eventually the show will disappear from the air

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Assignment #2
Download to your folder. Complete it and submit it to Edmodo.

Example:

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Pop Culture
Short for “Popular Culture”

Pop Culture is culture shared by large segments of the society and often includes:
 * The arts
 * Artifacts
 * Entertainment
 * Fads
 * Beliefs and values

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Remember these pop culture figures that have been propelled into stardom by Youtube and other Web services? This is the power of the media. media type="youtube" key="KmtzQCSh6xk?fs=1" height="385" width="480"

OK Go - Here It Goes Again

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These experiences help shape our identity as an individual and as a society

Pop culture can be divided into two governing bodies:

1. Mass Media 2. Society
 * we are educated, we observe and we absorb what is presented to us by the media
 * we consume these products that convey pop culture, by buying into trends and fads

Essentially, there is a dependent relationship; both depend upon each other

**Examples:**
The 50’s The 60’s The 90’s
 * The Frisbee, poodle skits, Hula-Hoops and Elvis,
 * Peace symbols painted Volkswagen Vans, tie-dyed t-shirts, hippies, and mood rings
 * Britney Spears, Tickle Me Elmo, the Rachel haircut, baggy jeans, cargo pants, SUV, and cell phones

These trends, fads and expressions of fashion, toys and film, are presented via media to us daily.

Fad
Refers to a something that becomes popular in a __culture__ relatively quickly, but loses popularity dramatically (Tickle Me Elmo)

**Trend** A trend, on the other hand, has the potential of becoming a long-term influence on the future of a market (Jeans)

**Icon** An important and enduring symbol or, one who is the object of great attention and devotion; an idol (Elvis Presley is an icon of the 50s', Jimi Hendrix is an icon of the 60's)

Assignment #3
Download, complete and submit via Edmodo.



Assignment #4
Download, complete and submit via Edmodo.

Example:

How to add Youtube video to Powerpoint
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Show "Wag The Dog"
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Blog #2
Post a link to your completed blog to the Edmodo assignment Blog #1.

**Chapter Review**
Download, complete and submit via Edmodo.